Have you created a campaign in the past which has failed? Do you still think your Crowdfunding project could be successful? This article is going to help explain how to relaunch your failed Crowdfunding campaign.
There are many Crowdfunding campaigns that are created every day. Not all of them are going to be successful. A lot of campaign creators fail their first time running a Crowdfunding campaign, as it is never easy to reach your funding goal. If you are considering to relaunch your Crowdfunding campaign, there are, however, some great advantages by doing so.
Advantages of relaunching a Crowdfunding campaign
You may have failed you past Crowdfunding campaign, but here is some good news. Many platforms will allow relaunching your campaign, it is best to make sure beforehand that you can do so using the same campaign page. This way you can redirect your previous backers to the exact same URL. You already have a following for your campaign. This is a big advantage that you can harness for your future launch. Almost all new Crowdfunding campaigns did not have this type of advantages when starting out. And almost all successful campaigns are trying to conduct a pre-launch campaign to get the following before the launch of the Crowdfunding campaign. As mentioned previously, if using the same URL, your campaign should already have a social media presence. This is a great attribute to reuse as part of the new campaign. It will also get the same campaign URL more recognition and will perform with better SEO. Although there are some great advantages for relaunching your campaign, there are also minor disadvantages that need to be addressed.
Disadvantages of relaunching the campaign
Even though there is already a following for your Crowdfunding campaign, these individuals may remember that you have previously failed to meet your Crowdfunding goal. Although this could be discouraging, you cannot let this ruin your new campaign. If this is the case, here is what you need to do:
- Address the fact that you were unsuccessful the first time, but this cannot sound negative.
- Use this fact to your advantage, and tell them how you will do better this time around.
- Forget about the past, and keep moving forward.
Once you are ready to move forward, you can begin to use your past backers to try and gain new followers.