If you are going to create a charity Crowdfunding campaign, you may want to know what are the main motivations for those that donate to charity campaigns. This article will take a closer look at what emotions are involved when backers donate to a charity Crowdfunding campaign.
Let’s take a look at the most popular emotions that are associated with successful Charity campaigns:
1. Anger
As this may not be a positive motivation for your charity fundraiser, it is an effective means to get potential backers to donate to the campaign. This emotion will certainly get people passionate enough to donate to a campaign. It has served as a great emotional drive for many successful campaigns.
2. Self-identification and Obligation
Many people identify themselves with a particular group. When someone identifies with a particular group, they may feel obligated to help or contribute to their particular cause. In addition, these people will likely be associated with people who share the same identification/group and will share among their peers.
3. Empathy
Lastly, you can also use empathy as an emotional trigger to get more people to donate to your charity. Empathy refers to feeling for your potential backers. As the above emotions listed, this ties into all of them. If you can feel exactly how your potential backers feel, then you cater your content specifically to them. This way, you can say exactly what they need to hear to donate to your campaign. For example, if you are going to ask someone for a donation for a specific cause, you should use their termonology, and empathize with their problems and issues.
These are the emotions that are involved when asking for donations for your charity campaign, use them for your specific needs and cater them for your particular campaign.