In rewards based crowdfunding you have to be creative and try your best to perfect the campaign. Everything from the right content and visuals to the actual promotion itself. Sometimes people tend to overlook the importance of selecting the right rewards inside the campaign. A lot of time should go into the process of structuring your rewards. When someone comes to your campaign, one of the top things on their mind will be in the form of what is being offered.
Some Tips
1. Give the user incentive to contribute. Let them be a part of the project. It could be something that they are receiving back or maybe they just want their name in the credits. They might even want to interact with the actual creators. There are many creative ways to setup the rewards.
2. Understand your true costs and expenses of each reward. Make sure you can fulfil on the promises and at the same time bring back enough funds for your project. If it’s your own product, you should already have planned out for this. Analyse the costs and risks.
3. Find the comfort range where many people can contribute in. Don’t try to be excessive with the amounts. If you can also limit the amount of rewards, you don’t want to flood the page with too many options. Users want to be focusing on a few at most. The comfort range usually falls in around $25-$50 on average. Keep in mind that some campaigns can have higher amounts. Present the best options that you can.
Consider a plan and always and think about how you’re going to manage the campaign. You want to broadcast nice rewards that will translate into more contributions. At the same time you want to be able to manage this whole process and fulfil on your promises. You can never let down your backers. If you implement the right rewards within your campaign, it could certainly mean more success.