Are you looking to start a Crowdfunding campaign? Before you launch the campaign and begin marketing it, you need to have a good Crowdfunding video in place to help sell the campaign to potential backers. Below are some quick tips to help refine your Crowdfunding video.
Use a professional camera and microphone. Your phone camera and mic are not going to cut it for this type of video. If you need to hire a professional or rent equipment, it may be best to do so. You don’t want your backers having troubles hearing/viewing your video or give them the impression that you are not professional. When using a high-quality camera and mic, this will help persuade them to donate.
Prepare a Script. This is a simple step that is self explanatory. If you decide to go out on a limb and wing the whole video, you create the risk of missing valuable information about the product or cause that you are campaigning for. In addition to creating a script, you should also include subtitles in your video in case people do not have their volume up or do not wish to hear your video.
Edit the video. If you are not intending to hire actors or any type of professional film crew, you may want to instead consider hiring someone to edit the video. Of course, you can do this yourself as well. If you want to do this task yourself, it is best to either download video editing software or use web tools to help get the job done. Your best bet, however, is to use a professional. This way it is almost guaranteed to be better than editing it yourself. You need music that corresponds to the visuals as well as any animations for transitioning between scenes.
Remember that this will likely be the first type of media that your potential backer will see. It will also be the major selling point for your campaign. You need to:
- Create emotion
- Grab attention/maintain attention
- Describe all benefits
- Create sense of urgency
Those are the key points to making a successful Crowdfunding campaign video. The audio and visuals have to clearly represent what you are trying to accomplish.