As you may know, there is a trend in the Crowdfunding space with the new method of ICO or Initial Coin Offering. Now, Indiegogo has adopted this method of funding and has teamed up with Microventures to launch ICO capabilities on the Microventures platform.
This new crypto marketplace is meant to be an open and safe place for the general public. Most crypto marketplaces are not meant to be open to the public in this way, rather, they look to target accredited investors instead. This now opens the crypto marketplace for 97% of Americans. Along with being open to the general public, comes compliances and regulations. Indiegogo and Microventures have made sure to be completely legal and safe to invest on the platform.
As you may be aware, this is not the first time that Indiegogo has adopted a new avenue in the Crowdfunding space. Since first launching, Indiegogo has expanded to equity Crowdfunding and even their own eCommerce marketplace. This is just the next step for Indiegogo as the market has now shifted to the ICO method. Bitcoin has paved the way for cryptocurrencies and has exponentially grown in value. They have created the first ICO on the platform called Fan-Controlled Football League.
You can be assured that this particular crypto platform will contain many other ICO’s, as well as encourage others to adopt the same type of marketplace. If this marketplace becomes successful, it may be one of the first marketplaces to start the new trend of ICO for the general public.