Personal Crowdfunding campaigns are becoming more popular now thanks to those donations based Crowdfunding platforms. To help those who are in need of the money and do not have any other place to look, here is what you need to get started.
Personal Crowdfunding campaigns are NOT easy. This must be realized right away. If you are in need of the cash for good honest reasons then read further. If you are just looking for the cash and begging online, you are likely not going to find any success. First, you need to have a legitimate cause to raise the funds, whether it be for surgery, helping loved ones at Christmas time, feeding your children, etc. There needs to be urgency in the situation to further persuade the potential backer to donate to the campaign. Of course, it is followed up by a compelling story that will touch the hearts of those who read.
Key misconceptions to avoid
Many people believe since they have a compelling backstory, and a good cause, that they will automatically generate donations. They have the misconception that the millions of users on large donations based platforms will see the campaign and donate. This is not true at all. In fact, there are many campaigns on these types of platforms added every day that have compelling back stories as well as a great cause for people to donate to. Simply posting the campaign on GoFundMe or Reach will not generate donations.
Just having a great cause and posting the campaign on the right platform is not going to automatically generate the donations that you need. There is one other element at play. You need to get attention to your campaign.
Marketing and sharing the campaign
Many of the most successful personal Crowdfunding campaigns have either been shared by the community over Facebook or other social media, or been featured on a news station. This gives the campaign the biggest outreach. These types of campaigns are not being marketed in the same way as a product that you see on Kickstarter. Its hard to find the target market, as you do not know who will empathize your situation/cause. This is why your campaign needs to be shard on your Facebook and other personal social media accounts so your personal social circle will see what is going on and hopefully lend you the money needed. The best way to get your campaign recognized is being featured on a news station. This directly shows that your campaign in legitimate and will give you a farther outreach than your Facebook friends can.
Now that you have a great cause, and compelling story, go and find the help you need by sharing your campaign with the right people. Those who have the largest following will be the ones that you want to show your campaign to first. For more Crowdfunding info be sure to check out Thrinacia’s blog.