How to keep donor engagement

Are you running Crowdfunding campaigns, or a Crowdfunding platform and want to keep your network of donors engaged? If so, this article is going to explain to you ways that you can keep your network of backers engaged with the campaigns and grow the network to gain more backers.

To start, you need to be running campaigns in one central place to help grow your network. If you are running campaigns on a platform that you do not own, you may be able to reap the benefits in the beginning to gain your first initial backers, but after a while, you will want to customize the experience and keep your network of backers engaged by using custom white-label software.

There are several methods that you can use to keep your donors engaged with your campaigns, and up to date on any new campaigns that you may be hosting. The first way is by using different social media platforms.

Using social media

If you are the campaign creator, or the one hosting the campaigns, it is best to have an engaging Facebook group that you can use to share content and allow others to share their campaigns. Operating an open Facebook group can allow more visitors to come, and engage with the group while promoting their own campaign. It will serve as a mutually beneficial environment. As a great example you can follow and promote your campaign or Crowdfunding group on the following Facebook groups:

Also, use Thrinacia’s Facebook group:

https://www.facebook.com/groups/544967959252797/

The capabilities of white labelled software

In order to run many campaigns at once, you may want to be using white label software that you can customize to make the donor experience special. There are not many fully white labelled solutions available that you can access which have an administrator dashboard to customize the look of the site and functionality without needing any coding experience. One solution that can do all of this, and much more is Atlas.

Such software as Atlas provides you with the administrator dashboard and front end source code in order to fully customize the website. If you have your own developers, you can use them to add any features or new user interfaces to the platform for further customization. In addition, if you do not have access to developers, you can use Thrinacia’s in-house developers at an hourly rate to fully customize the experience. Whether you need to add blog capabilities, customize automatic emails, or simply send updates and manage campaigns, you will have the ability to use the white label software to keep the backers of your online community engaged. This software can allow you to send automatic messages to the backer to start the conversation. You could include a CTA (call to action) button with any automatic emails that are sent, and ask the donor to do something. As an example, you could ask the backer post a message on a Facebook group, or your Crowdfunding platform.

Providing Rewards

The incentive is everything when it comes to keeping backers eager and engaged. Not only will people feel great that they donate, but you can also offer more with rewards. An example of a reward could be a t-shirt. If you are offering a t-shirt or other apparel, the donor has something to look forward to when it ships and can provide an incentive for the backer to post an update with an image or video that can provide engagement on your social media pages or your platform. This can provide other backers with the opportunity to comment on the purchase, or intrigue them to purchase the reward themselves.

Rewards can take many different forms including apparel, tickets to events, personalized messages/cards, and more. It is another way to provide more value to the backer. The more value that you can provide, the more that they will want to engage, and promote your fundraisers.

For those that want to build and create engaging communities around the fundraising campaigns, you can try the Atlas 14-day free trial to test out the software.