Are you running a charity website and wondering how to get more users to your site? This article will explain marketing strategies that you can use get more traffic on to your charity website.
Charity marketing crash course
There are many marketing strategies that you can use to gain more users on to your site. Among those strategies are organic methods which are most recommended, as this will likely produce the type of users and results that you are looking for. In addition, organic marketing methods will allow you as the portal administrator to market the website on your own without having to pay for marketing out of your own pocket.
Using Inbound Marketing strategies
Inbound marketing is becoming the most popular strategy for web marketing and can be utilized all organically to gain more valuable traffic for your charity website. There are many different methods that can be used when deploying the inbound strategy. As this type of strategy is on the rise, there are many free sources that can be used to fully understand, and become a true certified digital marketer using FREE (for the most part) online resources:
The above resources are great as they are hosted by some of the largest online marketing products/companies. They will know the best practices in the industry.
Knowing your goal
When creating a marketing strategy, you need to keep in mind your goal. If the end goal is to simply get more visitors on to the website, then you will have to do the following:
- Research, and learn about your typical user, and where they are spending their time.
- Create valuable content that will speak to those users that you want on your platform.
Creating the content
When creating content, do not focus solely on directing the user to donate to your campaign. Provide real, and valuable content that those typical users may be searching so that these users can trust your site. When users see you promoting your campaigns in your content, you may lose their trust. You want to give them the best content possible so that you will be ranking higher on search terms.
Although it may sound straightforward, there are many techniques that need to be implemented, and of work, hours to gain the results you want. Do not be surprised that you do not see the results you want within the first year.
Injecting your content
Once you have created the valuable content, you need to show this to your typical user. This is why you needed to research where your typical user will be spending their time online. You need to find ways to organically inject links to your content on to the sites that these typical users are visiting.
Making the decision
This article is just the “tip of the iceberg” when it comes to marketing your charity website. To gain the knowledge needed to fully pursue this type of marketing, you would have to dedicate many hours of your time to learn what is necessary to get the traffic you want. Do this by joining one of the courses as mentioned at the beginning of this article. If you do not have the time or effort to be spending on this site, it is better than you learned it first before actually wasting any of your time. We hope you found this brief article to be useful, and wish you the best for your charity website.