Crowdfunding can have huge benefits for non-profits and charities. The funding and establishment of new supporters is important. But learning how to run successful campaigns is crucial and will have great effects on future success. The experience alone is very valuable for these organisations.
Non-profits have to focus on story telling in most campaigns. Crafting great stories which includes interesting plots, characters can lead to much more contributions and social sharing as well. Crowdfunding has opened up a whole new demographic of donors which are able to anonymously give small amounts of donations, but of which still demonstrate positive returns for the staff to target.
In any campaign today you want to develop a strong community of support. Those that cannot donate today can still help by sharing and raising more awareness. As well in the future one day they might be able to donate. Campaigns can be forms of pure donations and separately also run with rewards as well. As well you can mix both, as an form of donations and rewards. In this way alone online crowdfunding is very powerful when comparing against more traditional fundraisers.
There are many crowdfunding platforms dedicated solely to nonprofits and social good. Such as CauseVox and Global giving, but also these organisations will use websites such as Gofundme. Some non-profit organisations will also even take it a step further and integrate crowdfunding into their own websites with software like Thrinacia. So it’s important to evaluate all the options and think about how you will perfect your future campaigns before going live for your organisation.