If you are going to start a Crowdfunding campaign on your own, then prepare yourself for a great challenge. Do not worry though, as this article is designed to help guide you in the right direction so that you can fund your way to success for whatever project you are raising the funds for.
It is recommended to use a team when creating a Crowdfunding campaign. In addition, having a team is not required to run a successful Crowdfunding campaign. Instead of distributing the duties among different members of the group, you, as an individual are held responsible for the entire campaign. This, in many ways, can be a blessing and a curse. There are those that struggle with micromanagement issues, running a solo campaign is great for those that want complete control. It should be clear, however, that anyone can create a successful Crowdfunding campaign on their own. It is not required to hire any Crowdfunding experts, or purchase marketing software. There are many methods that can be employed by conducting the right research.
Getting started
First, assuming that you already have your project created, whether it be a product service or other reason for funding, you should begin with researching your typical backer. You need to know what your typical backers are doing, where they are spending their time, and what they like. This way, you can create the right Crowdfunding marketing strategy. Research is the most important part of your campaign before you launch. The rest is simple and does not take an expert to execute. Remember to research the following:
- Your typical backers.
- Marketing strategies.
- Successful campaigns in the past which are similar to yours.
- Rewards that you can offer.
Creating and adding the content
Once you are finished with the research part of the Crowdfunding campaign, you need to create the content so you can begin deploying your marketing strategy. The content that you create needs to be top quality so that when you are blasting it off to all of your potential backers, they will understand you are serious about your Crowdfunding campaign. Below is the content that is necessary for a successful campaign:
- Campaign video
- Written content
- Images
- Rewards (if necessary)
- Landing page
The above content can be created using the right online services (many of which are free). You do not have to hire anyone to create such content, but if for instance, you are not comfortable with creating the campaign video, these smaller tasks can be handled by others by using reputable freelancers.
Do not feel as though you need to rush the above steps. You can take as long as you want to conduct the research and develop the content. However, once you have finished conducting the research, and developing the content, you can begin to deploy your strategies.
Deploying the strategies
As a solo campaign creator, deploying your strategies will require more time and effort. Time is of the essence, and you will be the only person accountable for the success of the campaign. You may encounter the various struggles of running a campaign such as bugs/issues with technology, unsatisfied backers, and problems with promotion avenues.
You should be prepared for the above issues that you may encounter. It is possible that you can run into any or all of them when running your campaign. During the time when you are running a campaign, it is suggested that you make sure you are available for most business hours so that you can monitor, and improve the campaign while it is running. There are times when your backers may request something from you, and the faster you reply, the faster they are satisfied.
Make sure you are familiar with the following steps after the campaign has finished, and good luck with running the successful Crowdfunding campaign.