Creating a proper CrowdFunding campaign video will be the selling point to your potential backer. Think of your campaign video as your salesman, if he / she does a poor job of selling the product, it is most likely that the customer will not purchase.
This is the same concept for your CrowdFuding video. If you decide to film your CrowdFunding video in 10 mins using your phone, chances are the potential backer is not going to donate. If you do not have a CrowdFunding video created, than the viewer will instantly see that you have not put in enough effort to your campaign.
CrowdFunding is no walk in the park, and is difficult to receive money from strangers via the internet. Your video will be the first thing your potential backer sees, and should entice them to back your project immediately.
How do I make the video?
You have the option of creating the video yourself, or hiring someone to help you. Choose the option that suits you best. If you have a tight budget, you may have to create the video on your own. If you have done research, and planned on investing your own money into your CrowdFunding project, you can find services that provide marketing and promotion along with help creating your campaign video.
NextGen CrowdFunding will be hosting the CrowdFunding Video Awards. The Pilot season of this online program, will debut January 2017, and run until April. The winners will be chosen by the public. This will help set the standard of how a good CrowdFunding campaign video should be made.
People are buying your Vision along with your Product or Service
If you do not believe in your campaign, how are you going to convince others to give you their money. If you have a compelling vision for your campaign, this should be portrayed in your video. Tell the potential backers what you want to do with their money, and how it will help bring your vision to life.
Planning and research, should be included into your vision. If your video includes the planning and research incorporated into your vision, you will be portrayed as someone who is prepared for what is to come in the future. You want people to give you the benefit of the doubt that you are taking the proper steps toward your vision.
Make your video Personal
There are objections that you should be personally answering in your video. Below is a list of objections to answer:
- Who are you? – This includes your name, where you come from and your team (if you have one).
- What caused you to pursue your idea or product? – Inform people how you got your idea. Let them know why you chose to start your Campaign.
- What are you going to create? – Tell people exactly what you are going to create, including the functionality and intricacies.
- What is on your schedule? – Give the potential backers a timeline to follow. You may want to provide a company roadmap.
- What is the budget? – This will re-assure your backers that you have considered your expenses.
- Where will the money go? – This is important, as it directly relates to the donation. Tell the backer exactly what you will do with their money.
It may be beneficial to include a “talking head shot”. This is a classic interview style scene, where you will talk about your vision, product or service, and your back round story. Do not “wing it” for this portion of the video. There should be a written script that you have memorised to get quality information across to your viewer in the shortest amount of time.
What should my video include?
First, your video should include details, like the functionality of your product or service, and why the user would need this in their life. If you have a physical product, be sure to show every dimension of the product in your video. As mentioned previously, you should introduce yourself, and give the viewer info on you and why you decided to create the campaign.
What is every backer looking for?
Every backer has certain needs and desires. Here are the common motivations of a typical backer:
- Desired to be associated with your team
- Validating their ability to pick a winner
- The pride of feeling ownership of your product or service
- Feeling of being an early adaptor
- Involvement with change
Remember, just because you have a great campaign video, does not mean that you will automatically generate donations. The video plays a big role in your campaign, but is not the deciding factor in the success of your campaign. There are many other factors that you have to take into consideration. Be creative, make your video as unique as the product or service you intend to fund.