If you have already created a Crowdfunding campaign in the past, you may have learned that it is not easy to get attention from the crowd without someone releasing info to the press. This is why many campaigns decide to pay for a press release, as it gains attraction to your campaign either during or before your launch.
Where should you ask for the release?
Since you know that you need to create a press release, the next step is to choose a site to write your story. It is always recommended that you choose a site that your target market will already be on. That is most preferred. You have to also realize that you are waiting in line to get a press release. All of these sites are receiving tons of emails on the daily asking for such releases. Your press release needs to stand out in all of the right ways. You will not necessarily get to choose the exact site that will create a press release for you as some sites may decline your offer. This is why you need to create a list of sites that would be a good fit for your particular campaign. You should also include the sites that are already creating press releases for campaigns such as Crowdfundingpr and prnewswire.
Writing the Press Release
Once you know where you want to release your article, you need to create it. Keep in mind that articles usually have some story to them, and stories are more interesting for readers. If you can write an interesting press release, you will have a big advantage over those that are only providing information in the article to the same site. The most important aspect of any article is the headline. It is good to take a look at other successful headlines from press releases in the past to see what may work. If you have access to a press release of similar successful campaigns to your own then that will likely serve you well.
When to release
Choosing the right time to release the article is critical. If you are in the pre-launch phase of your campaign but already have access to a good audience of potential backers, it may be beneficial to wait to release during the middle of the campaign when your amount of backers may be plateauing. Understand that the press release will give you exposure to a crowd of people all at one time. In other words, it is a surge of users looking at the campaign all at once rather than a consistent amount of viewers over time. If your prelaunch campaign has no following, then it may be a good time to release the article on the launching day. Choose the time that you want to release wisely.